Exclusive Ballooning help Jedward make the world a more ‘random' place

12th August 2010

Exclusive Ballooning's latest project sees a 140 foot high pink and yellow gnome tour the UK on a series of random adventures....

Taking a break from their Irish tour, X-Factor's most ‘deadly' duo, John and Edwards Grimes have today launched the ROWNTREE'S RANDOMS® ‘Foamy Gnome on the Roam' tour, a summer tour that will see a giant Foamy Gnome hot-air balloon flying around the UK, bringing random events to different locations and inviting users to follow the Foamy Gnome's travels through the website, Facebook, Flickr and Twitter

Fresh from the launch of their new album ‘Planet Jedward', the twins have joined forces with the makers ROWNTREE'S RANDOMS® to inject their unique and energetic ‘randomness' into the tour, which will see a series of random events hit Brighton, Birmingham and Manchester. Inspired by the success of the limited edition Foamy Gnome which appeared in pack earlier this year, Jedward also launched the bespoke hot air balloon which will travel the length and breadth of the country.

John said; "It's been a crazy few months for us but launching the ‘Foamy Gnome on the Roam' tour is by far the most random thing we've ever done! We're massive fans of the sweets and are now desperate for ROWNTREE'S® to consider making our quiffs into one of the hundreds of sweet shapes!" Edward added; "Yeah, sweets shaped like our hair would be awesome! Remember to look out for the Foamy Gnome balloon jet-setting around in the sky in August - you can't really miss it."

Adding some extra light-hearted entertainment to the launch, the Dublin-born 18 year-olds have also performed in-front of the camera, recording an online video featuring the Foamy Gnome and other random characters to promote the events.

Louise Barrett, Brand Manager at Nestlé (the maker of ROWNTREE'S®) said, "We're on a mission to make the world a more random place this summer and thought Jedward would be the perfect ambassadors for that! We can't wait to see the reaction of the nation when a giant Foamy Gnome hot-air balloon is travelling through the sky and hope our random events will encourage you to let your random side out® this summer!"

His first stop will be Brighton on Saturday 14^th August and they'll be another two stop-overs to be revealed as he travels across the UK during August and September

To keep up to date with all the latest information on the Foamy Gnome and his travels log on and join up to the ROWNTREE'S RANDOMS ® facebook group, http://www.facebook.com/rowntrees.randoms, follow the Gnome himself on http://twitter.com/FoamyGnome and finally view his random adventures on a map of the British Isles at http://www.rowntrees-randoms.co.uk/ and on Flickr http://www.flickr.com/photos/rowntreesrandoms/

The balloon was built outside of the UK and has an active volume of over 120,000 cubic feet and could hold over ten million Rowntrees Randoms!!! The balloon will now appear at this weekends Bristol International Balloon Fiesta...

The Foamy Gnome is unveiled in London by Exclusive Ballooning and Jedward